Skip navigation
Annenberg School of Communication and Journalism University of Southern California

Producers

Writing a Tease: It's Harder Than it Looks.

TAGS:

Monday’s teases ranged from hard news to fun features.  This made deciding what order to put the teases in a little difficult.  As lead producer, it was my job to pick, order and write the preshow teases as well as the superteases before the first commercial break.  

The trick with teases is to give an enticing preview into the story without giving up all of the elements.  This requires not only reading over the wires and scripts for the stories, but also looking over all of the video in order to pick the best clip.  

The tease that was the hardest to write was the Ohio school shooting preshow A tease  because it was our lead story, we had a cold open for it, and included it in our welcome.  This meant that there were several spots in our top-of-the-show where we had to deliver new information about the story without obviously repeating ourselves.  Because of all of these elements, I chose to make the tease relatively vague and broad while still letting the viewer know a major aspect of the story.

The other teases that were hard for me to write were for the feature stories in the B-block.  Because they are lighthearted, it is ok to be a bit more creative with them and have some personality in the writing.  That being said, I am not the best at writing “witty” teases.

Because team Monday worked so well together, I had plenty of time to write my teases before we went on air.

Team Monday on three!!

COMMENTS
Leave a comment
Name:
E-mail:*
URL:
Comments:*

L.A. Residents Feel The Pressure of Increased Metro Fares


By Drennon Kimpton and Rachel Scott
09/15/14 | 9:57 a.m. PDT

L.A. residents will need some extra change to ride the metro as the fare rates increase.

Residents Speak out About Possible L.A.P.D. Drones


By Kay Angrum
09/15/14 | 9:55 a.m. PDT

The possibility of drones within the L.A.P.D. has residents worried.

USC Career Fair

Gordo the Dog Caught in the Middle of L.A. Police Chase

Sarkisian: "We're in a Really Good Frame of Mind"

Trader Joe's Coming to USC Village

We detected that you might be on a mobile device such as an iPad or iPhone. Sorry, at this time the video box is only visible on desktop computers.
MOST POPULAR

Urban Outfitters Swing and Miss with Controversial Sweatshirt


By mholm
09/15/14 | 6:03 p.m. PDT

Red stains on a sweatshirt made some shoppers squirm.

Accused Killers of USC Student Appear in Court


By Marc Sallinger
09/12/14 | 5:16 p.m. PDT

Friends of Xinran Ji showed up at court to show their support.