To Tease Or Not To Tease?
To start things off I want to say thank you to my Wednesday team. Wednesday was a hectic day in the newsroom, but we managed to look on the bright side of things. Riannon and David served as my graphics and lead producers, and together we teased some pretty interesting stories.
Good teases are important and do a lot for the show. For one it makes people want to watch the show, and continue watching it all the way through. You want to make sure you're teasing the most relevant, popular and interesting stories. Also it's important to give just enough of the story away to make viewers want more. When writing teases never ask a question or bring up a question that you don't intend on answering in the story.
Video also plays a big part when it comes to teasing stories at the top of the show and before the break. I was video teammate this week and I had to make sure that the video we were teasing was interesting to look at. For example, we teased the storms that blew through the Midwest and showed video of the damage that was done.
Ironically, one of my favorite teases was for our Google privacy story, even though it wasn't the most compelling video to look at. We teased how the new privacy changes to the system might affect users. It was good to tease because Google is highly used for a variety of things, and the majority if not all our viewers use Google to some extent.
So when it comes to teasing stories, video and writing work hand in hand. As producers you must pay attention, and make sure that the video of what you're teasing matches the words. I look forward to writing my own teases next week as lead producer. So until next time peace, love and happiness.