You're Only As Weak As Your Weakest Lead
As a teammate, this whole process kind of falls by the wayside, not because my lead producers don't respect my opinion but because I want to respect their judgment and allow them to feel the responsibility that comes with being the lead producer. When they do end up deciding the lead, I try to make that story my No. 1 priority, whether it's through setting up interviews, ordering CNN video or ensuring that story has a really good graphic.
Most of the time, I don't really know what the lead is until around 4 p.m. By that time, we've had our rundown meeting with Stacy and we know how strong our reporter packages are. A lot of times, I think it comes down to the video we have. Whichever story has the most compelling video or interviews usually takes the cake, for me, at least.
Teasing that story on social media is always a tricky situation. Even at 4 p.m., when you're sure about the elements that story is going to give the audience, I'm always surprised with how different the stories turn out come 6 p.m. That's why when I promote that lead story, I try to give the audience a really good visual. I also don't like telling them it's the lead story. There's a certain thrill that comes with not knowing what is the first story you'll be seeing as a viewer.