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Annenberg School of Communication and Journalism University of Southern California

Producers

Not-So-Final Final Thoughts

Working as an ATVN producer was, without a doubt, the most challenging thing I've attempted thus far as a journalist - and the most rewarding.

I'm looking forward to guiding a new crop of producers through their day-of-air shifts as an Executive Producer in the fall. I've already shared my news-related tips and tricks in my previous blog posts, so I'd like to end my run as a producer with a simple reminder to the rising JOUR 403 class: don't forget to enjoy what you're doing.

At the end of the day, it's not about your grade and it's not about the minutiae of crafting a "perfect" newscast. It's about using sounds, visuals and emotions to create an experience for your viewers. If you didn't enjoy putting it together, your audience probably won't enjoy watching it, and your news team probably won't enjoy working with you.

Don't forget that news is about people - the people in your stories and the people who work as part of your news team. Together, they make your show come alive. Let their voices and their creativity shape your newscast. You don't have to be tyrannical or obsessive compulsive to be an effective producer.

Finally, ask yourself what you love about journalism before your first producing shift and remind yourself of those things whenever you feel overwhelmed or frustrated during a day-of-air shift. You'll be spending more than 12 hours at ATVN on producing days - you might as well enjoy your time in the newsroom.

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