Skip navigation
Annenberg School of Communication and Journalism University of Southern California
Producers

Not-So-Final Final Thoughts

Working as an ATVN producer was, without a doubt, the most challenging thing I've attempted thus far as a journalist - and the most rewarding.

I'm looking forward to guiding a new crop of producers through their day-of-air shifts as an Executive Producer in the fall. I've already shared my news-related tips and tricks in my previous blog posts, so I'd like to end my run as a producer with a simple reminder to the rising JOUR 403 class: don't forget to enjoy what you're doing.

At the end of the day, it's not about your grade and it's not about the minutiae of crafting a "perfect" newscast. It's about using sounds, visuals and emotions to create an experience for your viewers. If you didn't enjoy putting it together, your audience probably won't enjoy watching it, and your news team probably won't enjoy working with you.

Don't forget that news is about people - the people in your stories and the people who work as part of your news team. Together, they make your show come alive. Let their voices and their creativity shape your newscast. You don't have to be tyrannical or obsessive compulsive to be an effective producer.

Finally, ask yourself what you love about journalism before your first producing shift and remind yourself of those things whenever you feel overwhelmed or frustrated during a day-of-air shift. You'll be spending more than 12 hours at ATVN on producing days - you might as well enjoy your time in the newsroom.

COMMENTS
Leave a comment
Name:
E-mail:*
URL:
Comments:*

The Tease: October 28, 2014


By Julia Bakerink and JJ Maldonado
10/28/14 | 3:34 p.m. PDT

Tonight on ATVN at 6 p.m.

Data Breaches Plague California


By Alyssa Spear and Ashley Wong
10/28/14 | 11:57 a.m. PDT

The state has pushed for security upgrades at major retailers after many customers fell victim to predator hackers.

A Law Encouraging People to Vote

Ebola Preparedness in Los Angeles

Weathercast 10/29/14

Wednesday's Tease

We detected that you might be on a mobile device such as an iPad or iPhone. Sorry, at this time the video box is only visible on desktop computers.
MOST POPULAR

Zero Emission Vehicles Showcased to Help Fight Air Pollution


By Kenneth Mashinchi and Sarah Mitchell
10/23/14 | 11:38 a.m. PDT

The California Air Resources Board features a wide range of zero-emission vehicles from a Harley Davidson to a Mercedes. 

Mobile App to Deliver Marijuana and Alcohol


By Belinda Cai and Ashley Tseng
10/23/14 | 11:52 a.m. PDT

With the help of a new mobile app, Nestdrop, users can now get medical marijuana and alcohol delievered straight to...