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Annenberg School of Communication and Journalism University of Southern California
Producers

"What's The Video?"

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After Thursday's show, it became apparent to me that communication needs to be my top priority for the remaining newscasts. Too often people ask "What's my video?" or "Who do I need to talk to?" and I realize that this confusion stems directly from the producers.

I remember feeling like I knew everyone in the newsroom, even when I was on the assignment desk my first semester, and I truly think it was because my producers and EP for the days I worked made an effort to ensure that everyone knew each other's name and what they did.

When I have reporters and anchors coming to me with no clue how to order a graphic or who to go to when they need an interview scheduled for them and when I have assignment desk editors tell me at the end of their shift that the interviews they said they had been working on scheduling never actually existed, I realize there is a definite lack of clear communication.

I realize that while our producing team works extremely well together, we as a team need to make sure that our team for the day knows each other as well.

I want to make it so that when MJs shift over responsibilities and stories to each other that they are able to do so much more seamlessly. I want to make sure they explain their stories in more detail to each other so that the next person working isn't left scrambling. The same can be said for the assignment desk too, so that way interviews and other details don't fall through the cracks and are ignored until the end of the day.

The better our team communicates, the more professional the show will look. So when I work as web/graphics producer next show , I want to really make sure my team members are actively talking to each other and taking the initiative to share information so that everyone is better informed about what content is going into the show and onto the site.

I know it's easy to get sucked into your computer screen and lose track of what is going on around you, but I feel that since this show is a team effort, we need to start functioning more like a team.

So, with my biggest goal being an increase in communication, be ready to hear me loud and clear!

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