Skip navigation
Annenberg School of Communication and Journalism University of Southern California

Convergence Is An Experiment...For Now

The key obstacle to convergence right now seems to be how best to streamline the process as well as how to keep each outlet's identity intact. Convergence to me means making sure day-of-air stories are published on multiple platforms including television, radio, and web. However, I think each outlet in the media center can make unique and valuable contributions by using a majority of their staff for original reporting.

In a perfect system, resources and the information that is collected by reporters will be quickly and easily distributed to every outlet or relevant producer. Even though convergence was tested this semester, there was a lot more disconnect between outlets and confusion than anyone expected. That's not to say it failed completely. In fact, I think the Convergence Leader this semester was a great help in distributing MJs among outlets. They worked as an effective intermediary between ATVN and ARN producers. We also tried assigning people to beats this semester, which was another idea that sounded fine in theory but was more confusing than useful in practice. After trying the beat system, I realized that it relied on the existence of stories in those beats and was only a distraction for producers who need to send MJs to the news, regardless of their beat. When coming up with next semester's ideas for convergence, practicality and simplicity should be key. 

Leave a comment

We've Moved!

By Sam Bergum
01/21/16 | 11:09 a.m. PST

Visit us at!

USC Basketball Knocks Off Rival UCLA 89- 75

By Scott Cook
01/14/16 | 12:05 a.m. PST

USC defeats UCLA with stellar play from their Freshmen. 

Holiday Bowl - USC vs Wisconsin Post-Game Press Conference

Su'a Cravens: "It's the players that need to step up"

Darreus Rogers: "It comes down to the players"

Trojans Fall to Wisconsin in the Holiday Bowl 23-21

We detected that you might be on a mobile device such as an iPad or iPhone. Sorry, at this time the video box is only visible on desktop computers.