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Annenberg School of Communication and Journalism University of Southern California

Producers

Developing a Great News Story

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As a producer, I’ve realized that everyone’s contribution is essential when it comes to pitching stories especially, during our morning meetings. I believe that the morning meetings and the white board are very important aspects to a producer’s day. The white board helps organize everyone’s ideas so that the producers can have a better understanding of what stories can possibly go in their newscast. I love how throughout the day the stories on the whiteboard constantly develop. Everyone in the newsroom helps when they come back with new interviews, great b-roll, and have better angles to take on original story ideas. All of these aspects can really contribute to making a story that much better. In the newsroom, I try my best to always mention story ideas that I have even if they won’t make the air. I’ve realized having more stories is always better than having none. Also, to make stories come to life I make sure that it represents all sides, and that it has all of the interviews it could possibly have even if we don’t end up using them. Lastly, one aspect I am definitely going to try doing more is incorporate fun elements, like full screens of maps and social media websites. To me, the best stories that make the air at 6 p.m. are the ones that have been fully developed, and include more than just the basic facts. 

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