What to Tease?

As the video teammate this week, I had to make sure the video matched the writing of the teases. I’ve realized you never know how long a tease will truly last since, it depends on your anchors. But no matter what, you always want to make sure you have the most compelling video to show your viewers. As a producer, you only have thirty seconds or sometimes even less, to catch your audience’s attention, and tell them why they should keep watching your newscast. So, showing exclusive footage or the most exciting video is really important. During my day-of-air shift, there was breaking news of two women who were killed in Redondo Beach. ATVN was able to go to the scene, and get live footage. It felt great to get breaking news footage for the first time, and it was even more exciting because we were able to show our viewers the video during our teases at the top of the show. Lastly, a tip that helps me the most when trying to edit or approve video for teases is to make sure that there are always at least two to three great shots in the first ten seconds of the tease. This way, your viewers aren’t watching the same video the entire time, and they can really capture the essence of the upcoming story.