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Annenberg School of Communication and Journalism University of Southern California

Producers

Deciding the Tease

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A good tease does a few different things: it sparks the viewer's interest, it makes them watch and it makes them come back to find out what the story is about.  Although it may sound straightforward, actually executing a good tease requires multiple elements.  The writing should be informational yet catchy and the video should portray what the story is about without giving it away.  When teaser writing and video work together it adds much more to the newscast.

Since the teases are done so late in the news day when the producers are scrambling to make sure everything gets in on time, it is sometimes difficult to give the teases the attention they deserve.  This week I was the video teammate so my responsibility was making sure the teaser video was edited.  Once I found out what stories we were teasing I assigned the video that needed to be cut.  

For some of the stories it was challenging to find decent video that worked well with the story.  I found it helpful to speak with reporters for the packages we were teasing to get their input on what video would work well.  I really enjoyed my role this week and having the ability to decide what video goes into the teases.  

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