Skip navigation
Annenberg School of Communication and Journalism University of Southern California

Choosing the Lead Story

By Gloria Yi
Wednesday, October 9, 2013 | 4:36 p.m. PDT

Every day, producers must choose which story to lead their newscast with. Read more to find out how this decision...

Our top story tonight...

By Nick Burton
Wednesday, October 9, 2013 | 4:07 p.m. PDT

News is not reality TV. You get the juiciest bit out right away.

Many Questions Considered For One Final Answer

By Alexandra Hess
Wednesday, October 9, 2013 | 12:30 a.m. PDT

Answering several key questions helps with choosing a strong lead story. 

Hard-Hitting Off the Bat

By Steven Rigaux
Tuesday, October 8, 2013 | 6:27 p.m. PDT

Opening stories should draw the viewer in and pander to their interests.

Viewers are key to a successful show

By Katie Lyons
Tuesday, October 8, 2013 | 11:45 a.m. PDT

Consider what your viewers want to see when picking your lead story.

Good Chunky Stories

By Farrah Shuaib
Friday, October 4, 2013 | 3:40 p.m. PDT

Probably the hardest part about working in the journalism world is pitching good stories.

Studying Your Playbook Pays Off

By Kristen Rodgers
Friday, October 4, 2013 | 1:04 p.m. PDT

Before you get onto the field--or into the newsroom--make sure you know your playbook like the back of your hand.

Prepare Yourself

By Sarah Sax
Thursday, October 3, 2013 | 5:15 p.m. PDT

It'll save you in the long run.

Balancing Preparation and Change

By Brianne Walker
Thursday, October 3, 2013 | 12:54 p.m. PDT

Producers need to conduct research ahead of time, but also be prepared for change.

Get a Head Start

By Joey Wong
Thursday, October 3, 2013 | 1:20 a.m. PDT

Getting a head start is essential for a successful broadcast.

Thursday 3/26/15

Weather 3/26/2015

The Buzz 3/26/2015

Sweet 16 Starts at Staples Center

We detected that you might be on a mobile device such as an iPad or iPhone. Sorry, at this time the video box is only visible on desktop computers.
Sat, 3/28/15 | 8:00pm
Alfred Newman Recital Hall (AHF)
Thu, 4/02/15 | 7:00pm
USC Bing Theatre
Thu, 4/02/15 | 7:00pm
Scene Dock Theatre
Sat, 4/04/15 | 2:00pm
McCarthy Quad
Tue, 4/07/15 | 8:30am
Ronald Tutor Hall (RTH) Courtyard