Skip navigation
Annenberg School of Communication and Journalism University of Southern California
Producers

Stand Up, Shake It Out, And Be Playful


By Kylie Morgan
Monday, March 23, 2015 | 9:58 p.m. PDT

ATVN can use live guests to bring more depth and intrigue into the newscast by displaying and playing with unique...

Relevancy Matters


By Caroline Deisley
Saturday, March 14, 2015 | 2:25 a.m. PDT

There are many things to consider when choosing how to lead off your show and everyone has different opinions. However,...

Let's Start At The Beginning


By Elisabeth Roberts
Friday, March 13, 2015 | 10:51 a.m. PDT

Picking your lead is important to the flow of your whole newscast.

Leading the News


By Shannon Reiffen
Thursday, March 12, 2015 | 6:25 p.m. PDT

Depending on the day, it can be a very easy or incredibly difficult decision picking the lead story for the...

Capturing Our Audience


By Kaiti Williamson
Thursday, March 12, 2015 | 5:38 p.m. PDT

What can we show and tell our viewers that will make them want to keep watching?

The Lead Story Should Engage The Viewer


By Vanessa Gomez
Thursday, March 12, 2015 | 3:29 p.m. PDT

Producers need to be in constant contact with whoever is doing the lead story.

Promoting The Lead


By Drennon Kimpton
Thursday, March 12, 2015 | 3:09 p.m. PDT

As a graphics producer, you have to promote your lead. 

Deciding Your Lead Is Dealing With Tradeoffs


By Zihao Yang
Wednesday, March 11, 2015 | 6:33 p.m. PDT

When "this just in" meets big "follow-up" story, which wins as the lead?

Working On The Lead


By Max Schwartz
Wednesday, March 11, 2015 | 6:15 p.m. PDT

There is a lot of fun, hard work that goes into the lead story.

Lead Stories Must Be Decided As A Team


By Rachel Kohn
Tuesday, March 10, 2015 | 11:00 p.m. PDT

If at first you don’t find your lead, try try again.   

At Least 21 Injured In Metro Train Crash Near USC

Thursday 3/26/15

Weather 3/26/2015

The Buzz 3/26/2015

We detected that you might be on a mobile device such as an iPad or iPhone. Sorry, at this time the video box is only visible on desktop computers.
CALENDAR
Fri, 4/10/15 | 7:00pm
Massman Theatre
Sat, 4/18/15 (All day)
University Park Campus
Thu, 4/23/15 | 7:00pm
Town and Gown (TGF)
Fri, 4/24/15 | 10:00am
The Ray Stark Family Theatre