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Annenberg School of Communication and Journalism University of Southern California

Every Word Counts

By Hannah Button
Tuesday, October 14, 2014 | 4:41 p.m. PDT

All it takes is one awkwardly-phrased sentence to give your anchors the tongue-twist of a lifetime.

Editing the Copy - The "Glue" of Our Show

By Christina Schoellkopf
Tuesday, October 14, 2014 | 11:01 a.m. PDT

Last minute editing of the copy is great, but let's continue training our writers to excel the first time around! 

Capture Viewer Attention Early

By McKenna Keil
Thursday, October 9, 2014 | 10:58 p.m. PDT

The lead story seems like such a small part of a 30-minute newscast, but find out why it holds so...

Follow The Leader

By Michelle Nadjar
Wednesday, October 8, 2014 | 10:48 p.m. PDT

First impressions are lasting impressions.

Lead Stories Don't Grow on Trees

By Jillian Olivas
Tuesday, October 7, 2014 | 9:21 p.m. PDT

I'm proud to say that Team Tuesday has had quite a few lead stories that were solid lead stories. They...

What Makes Something A Lead Story

By Evan Budrovich
Tuesday, October 7, 2014 | 7:58 p.m. PDT

The first thing you see on T.V. has to work perfectly. 

Fight to Save Your Lead

By Christina Schoellkopf
Tuesday, October 7, 2014 | 6:37 p.m. PDT

I learned a crucial lesson from the reporter of my lead story. It can be summarized by one word: commit!

What Are You Watching For?

By Hannah Button
Tuesday, October 7, 2014 | 2:21 p.m. PDT

A successful producer must always remember to keep their audience in mind.

Keeping Up With Your Stories

By Ivana Banh
Sunday, October 5, 2014 | 9:36 p.m. PDT

News keeps happening and it's your job to get the latest. 

Practice Makes Perfect

By Pierce Larsen
Saturday, October 4, 2014 | 9:43 p.m. PDT

It's week 2 already!?

No. 22 Trojans Corral Buffaloes

Post Colorado Game Press Conference

Pullard: "Get Him the Ball"

Cravens "I Love a Crazy Environment"

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Inside the Media Center: Doughnuts and Collaboration

By Fernando Hurtado and Emily Thornburg
10/16/14 | 2:18 p.m. PDT

In this episode of Inside the Media Center (ITMC), we show you what doughnuts do to a Media Center full...

Sat, 1/31/15 | 7:00pm
Bovard Auditorium (ADM)
Fri, 2/06/15 | 7:00pm
Eileen Norris Cinema Theatre/Frank Sinatra Hall
Thu, 4/23/15 | 7:00pm
Town and Gown (TGF)