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Annenberg School of Communication and Journalism University of Southern California

Stand Up, Shake It Out, And Be Playful

By Kylie Morgan
Monday, March 23, 2015 | 9:58 p.m. PDT

ATVN can use live guests to bring more depth and intrigue into the newscast by displaying and playing with unique...

Relevancy Matters

By Caroline Deisley
Saturday, March 14, 2015 | 2:25 a.m. PDT

There are many things to consider when choosing how to lead off your show and everyone has different opinions. However,...

Let's Start At The Beginning

By Elisabeth Roberts
Friday, March 13, 2015 | 10:51 a.m. PDT

Picking your lead is important to the flow of your whole newscast.

Leading the News

By Shannon Reiffen
Thursday, March 12, 2015 | 6:25 p.m. PDT

Depending on the day, it can be a very easy or incredibly difficult decision picking the lead story for the...

Capturing Our Audience

By Kaiti Williamson
Thursday, March 12, 2015 | 5:38 p.m. PDT

What can we show and tell our viewers that will make them want to keep watching?

The Lead Story Should Engage The Viewer

By Vanessa Gomez
Thursday, March 12, 2015 | 3:29 p.m. PDT

Producers need to be in constant contact with whoever is doing the lead story.

Promoting The Lead

By Drennon Kimpton
Thursday, March 12, 2015 | 3:09 p.m. PDT

As a graphics producer, you have to promote your lead. 

Deciding Your Lead Is Dealing With Tradeoffs

By Zihao Yang
Wednesday, March 11, 2015 | 6:33 p.m. PDT

When "this just in" meets big "follow-up" story, which wins as the lead?

Working On The Lead

By Max Schwartz
Wednesday, March 11, 2015 | 6:15 p.m. PDT

There is a lot of fun, hard work that goes into the lead story.

Lead Stories Must Be Decided As A Team

By Rachel Kohn
Tuesday, March 10, 2015 | 11:00 p.m. PDT

If at first you don’t find your lead, try try again.   

At Least 21 Injured In Metro Train Crash Near USC

Thursday 3/26/15

Weather 3/26/2015

The Buzz 3/26/2015

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Fri, 4/10/15 | 7:00pm
Massman Theatre
Sat, 4/18/15 (All day)
University Park Campus
Thu, 4/23/15 | 7:00pm
Town and Gown (TGF)
Fri, 4/24/15 | 10:00am
The Ray Stark Family Theatre