Skip navigation
Annenberg School of Communication and Journalism University of Southern California
lead

This script better be on the money, do you copy?


By Evan Budrovich
Tuesday, October 14, 2014 | 9:45 p.m. PDT

No matter what people think, a great story starts with solid writing. 

Follow The Leader


By Michelle Nadjar
Wednesday, October 8, 2014 | 10:48 p.m. PDT

First impressions are lasting impressions.

Exide Technologies Issues Layoffs


By Anna Sterling
Tuesday, April 22, 2014 | 3:06 p.m. PDT

Activists are calling the lay-offs a "blessing in disguise" because of the plant's toxic levels of lead and arsenic emissions.

To Lead or Not to Lead...


By Christine Archer
Tuesday, February 25, 2014 | 6:04 p.m. PST

That is the question...for all of the producers at least!

Lead With What Most Relates To Your Viewer


By Sarah Sax
Thursday, October 10, 2013 | 5:36 p.m. PDT

A flawless lead grabs your attention, has great sound and video and segues into the upcoming stories.

Whole Foods, Trader Joe's Sued For Lead in Candies


By Matt Hamilton
Wednesday, May 1, 2013 | 2:13 p.m. PDT

Attorney General Kamala Harris filed the lawsuit Tuesday in San Francisco.

To Be Continued...


By Joy Wang
Wednesday, May 1, 2013 | 9:48 a.m. PDT

The class may be over, but there's a new batch of you hopping in!

Taking the Lead


By Heather Ritchie
Tuesday, February 26, 2013 | 11:28 p.m. PST

Picking out the lead story is not easy. 

Why Is This Your Lead? Funny You Should Ask...


By Ali Blair
Tuesday, February 26, 2013 | 5:00 p.m. PST

You have one chance to grab a viewer's attention.

What Goes First?


By Jessica Benson
Tuesday, February 26, 2013 | 7:15 a.m. PST

Picking the lead isn't always easy.

USC Good Neighbors Funds New Literacy Program At Nearby School

Trojan Marching Band Ranked No. 1 in College Football

What's the Best News You've Heard Today?

ATVN Exclusive: April Ross

We detected that you might be on a mobile device such as an iPad or iPhone. Sorry, at this time the video box is only visible on desktop computers.
CALENDAR
Thu, 10/23/14 | 6:00pm
2525 Michigan Avenue, Santa Monica CA 90404
Thu, 10/23/14 | 7:00pm
USC Scene Dock Theatre
Thu, 10/30/14 (All day)
USC McClintock Theatre
Mon, 11/03/14 | 8:00pm
Bovard Auditorium (ADM)
Thu, 11/06/14 | 7:30pm
Annenberg Forum, Wallis Annenberg Hall