Please join students and faculty for a presentation by professor Annie Lang, department of telecommunications, Indiana University. Her topic: “Why Not Effects? And, If Not Effects, WHAT?”
From professor Lang: “This talk will suggest that Effects Research might be considered to have been the first Kuhnian paradigm of the nascent discipline of mass communication and that, as a paradigm, it is now failing. The argument is made that we are now a discipline in crisis undergoing a period of extraordinary (as in non-paradigmatic) science. The assumptions of the old paradigm are questioned and a new set of assumptions for the future is proposed. A new theoretical approach embracing this new set of assumptions is put forward as a possible guide to future research in communication. This new approach is grounded in evolution, ecological perception, and dynamic systems theories and seeks to develop general communication theory applicable to mass, interpersonal, and all other types of human communication.”
Lunch will be served.
|
