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Annenberg School of Communication and Journalism University of Southern California

 

Sports Diplomacy and the 2012 London Olympics

Date: Thursday, September 27, 2012 | 12:00 p.m. to 1:00 p.m. PDT
Location: ASC 207
URL: http://uscpublicdiplomacy.org/index.php/events/events_detail/21440/
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The USC Center on Public Diplomacy and the British Consulate-General in Los Angeles are pleased to host a conversation about the role of sports diplomacy in 2012. In hosting the games, London contributed to the branding of GREAT Britain and to ambitious economic development.

The 2012 London Olympic Games were not just about sports. While the time and dedication each athlete gave to his or her sport captured the world's admiring attention, the Olympics also allowed us to peer into the lives and cultures of 204 participating countries. Sports have always had a place at the diplomatic table. From the beginning of the Olympics to today's events that highlight individual and team achievement, the games have provided deeper understanding of how nations and individuals relate to the global community. 

Participants include CPD Advisory Board Member, Barry A. Sanders, British Consul-General Dame Barbara Hay, USC students and Olympic athletes Flora Bolonyai and Stina Gardell, and CPD Director, Philip Seib (moderator).