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Class of 2005

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Elizabeth Cook

Morning News Anchor
KMIR-6 (NBC), Palm Springs, CA
Market Rank 149


Bio:

I anchor KMIR 6 today, a 2 hour morning show and I produce and anchor a half hour midday show. 

ATVN positions and duties:

Director, Anchor, reporter, technical director, camera operator

How did ATVN prepare you for your current job?

It gave me real experience for all the jobs in a news room. The industry trends in local news are leaning towards more one man bands...its important to know how to do it all.

What is your advice to aspiring journalists?

Don’t give up and make the viewer care about the story

What are the top three skills college journalism students should be working on in order to be prepared for their first broadcasting job?

-Writing
-Writing
-Writing

What is the most important thing a college journalist should know when he or she is trying to negotiate his or her first job?

1- don’t expect to get paid a lot of money
2- look at your first job like grad-school and try to learn as much as you can.
3- you are not above any story/job/schedule. The first job is usually the hardest to get so take advantage. You also may end up changing focus so don’t be afraid of trying different things. Most markets will let you do that.

What prepared you most for your current job?

The high energy and pressure of ATVN prepared me for the environment of a typical newsroom.

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