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Toyota's Problems Hit L.A.

The Japanese automaker's possible third recall leaves L.A. Toyota dealers and Prius owners lost.

Following the U.S. Department of Transportation’s announcement it will investigate Toyota’s 2010 Prius for brake problems, Los Angeles consumers and dealerships remain in the dark as Toyota contemplates recalling its third-generation Prius model.

“Right now, there aren’t any campaigns. Toyota hasn’t directed us anything or given us any information,” said a representative from a West Covina dealership.

Toyota officials say a software glitch in the vehicle’s anti-lock brake system causes a lag in brake time. When going 60mph some 2010 Priuses will travel almost 90 feet before the brakes take hold. Although Toyota has not officially recalled the hybrid vehicle, it may file a recall with the Japan’s Transport Ministry and the U.S. Department of Transportation by the end of the day.

“There’s absolutely nothing we can do. It’s just a matter of waiting,” said Sherry, a Toyota service representative at a Glendale dealership.

If Toyota does recall, it will be its third recall this year. The company already recalled a series of its vehicles for sticky gas pedals that continue driving the car even when the driver’s foot is off the accelerator.  Toyota, known for its reliability, could lose its credibility with customers as they wait to find out about the recall.

“I think it’s been very confusing with all the information going around in media. All the information has been inconsistent and vague – the cars, models, years,” said Christine Rice, an owner of a 2008 Prius.

Toyota released the newest Prius in mid-2009, and has since sold around 100,000 vehicles – many of which were built with the software glitch.

Toyota has yet to determine how to fix those already on the road, but released a statement saying, “Toyota is aware of NHTSA’s intention to begin a Preliminary Evaluation centered on owner complaints of a braking issue with the 2010 model year Prius. Toyota will cooperate fully with NHTSA’s investigation.”

The Japanese automaker has already received more than 100 consumer complaints on the brakes, according to the National Highway Traffic Safety Administration’s Office (NHTSA).

The 2010 Prius is the company’s fourth-best selling model and the top selling model in Japan, according to CNN. A potential third recall would cost the world’s largest automaker an estimated $2 billion in repair costs. 



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