Skip navigation
Annenberg School of Communication and Journalism University of Southern California

Nation/World

Reebok to Pay $25 mill for False EasyTone Claims

The FTC said Reebok could not support the claims it made in its advertising and marketing materials.

The Federal Trade Commission filed a claim Wednesday against Reebok International Ltd. for deceptive advertsing claims. Reebok has agreed to pay $25 million in customer refunds to settle charges by the FTC.

The company made claims that its EasyTone footwear had been proven to lead to a 28 percent increase in strength and tone in the buttock muscles and 11 percent increase in strength and tone in hamstring and calf muscles than regular walking shoes.

The FTC said Reebok could not support the claims it made in its advertising and marketing materials.

Reebok, based in Canton, Mass., recently centered much of its business on toning shoes, which include its EasyTone walking shoes, RunTone running shoes and EasyTone flip flops.

The company claims the shoes, which have a rounded, slightly unstable sole, encourage strength by engaging more of a wearer's muscles.

COMMENTS
Leave a comment
Name:
E-mail:*
URL:
Comments:*

USC Trojans Remember Louis Zamperini


By Alyssa Nakamoto
07/03/14 | 1:12 p.m. PDT

Louis Zamperini died on July 2nd at the age of 97. 

Former Trojan and World War II Hero Louis Zamperini Dies


By Alyssa Nakamoto
07/03/14 | 1:10 p.m. PDT

The former Trojan track champion, Olympian, and World War II hero was 97.

Pac-12 Media Day Sitdown with Head Coach Steve Sarkisian

Pac-12 Media Day Exclusive: Leonard Williams

Pac-12 Media Day Sitdown with Cody Kessler

Real Life Superhero Works to Keep Kids Safe

We detected that you might be on a mobile device such as an iPad or iPhone. Sorry, at this time the video box is only visible on desktop computers.
MOST POPULAR

USC Graduate Student Found Dead in Apartment


By Kate Flexter
07/24/14 | 1:41 p.m. PDT

A 24-year-old Chinese USC engineering graduate student was found dead on Thursday at an apartment in the University Park area...

Pac-12 Media Day Sitdown with Head Coach Steve Sarkisian


By Matthew Tufts and Alyssa Nakamoto
07/23/14 | 7:13 p.m. PDT

USC head football coach Steve Sarkisian talks about coming to USC, the training and development of his players, and the...