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Annenberg School of Communication and Journalism University of Southern California
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Christmas Tree Arrives At The Grove

The 100-foot tree arrived before Halloween this year.

The Grove’s annual 100-foot, white fir Christmas tree arrived from Mt. Shasta Monday morning. But with temperatures still peaking in the 70s and Halloween not yet behind us, the holiday spirit is being forced upon L.A. unseasonably early – with economic incentives.

Christmas shopping traditionally begins with Black Friday, the day after Thanksgiving, but this year some businesses are kicking off strategic holiday sales as early as next week in an effort to stimulate the lethargic economy.

Wal-Mart announced a competitive plan today that the Associated Press described as an effort to “solidify its position as the low-price leader” of the holiday 2011 season. Between Nov. 1 and Dec. 25, shoppers who find anything they purchase at Wal-Mart for a lower price at another store will be reimbursed with a gift card in the amount of the difference.

Though trees are already up in certain places like the Grove and South Coast plaza, lighting ceremonies will not begin until mid-November.

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