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Annenberg School of Communication and Journalism University of Southern California
Nation/World

Starbucks Goes 'Blonde'

A new line of lighter roast coffees will be available in January.

Starbucks announced today it's latest addition to their line of roasts, the 'Blonde Roast."

Starbucks is having a blonde moment.
Starbucks is having a blonde moment.

The new category of coffee provides a lighter-bodied options among Starbucks' medium and dark roasts. 

The 'Blonde Roast' will make it "easier for you to find your favorite coffee," says Starbucks.

The 'Blonde Roast' includes several new flavors: The Veranda Blend, Willow Blend, and Starbucks VIA Ready Brew Veranda Blend.

Starbucks tested more than 80 recipes before selecting the Blonde Roast coffees, which will be available this January in the U.S. and Canada

 

Related Stories:

Starbucks Joins with Community Organizations in Los Angeles 

Starbucks Blonde Roast Video

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