USC Unveils New Logo
"Our new look and design reflect many elements of our previous graphic identity, including the use of the university shield, taken directly from our historic seal," Nikias said in a memorandum sent to all academic faculty and staff on Tuesday. "As a community, we endeavor to integrate this new system into all USC materials within one year."
According to Nikias, the new graphic identity comes with the launch of the university's new fundraising campaign and the "dramatic proliferation of digital media."
"We must strengthen and align our graphic identity to reflect the exceptional caliber of our students, faculty, academic units, and programs," Nikias said. "It is vital that all schools and units fully embrace this change; as a community, we must present ourselves in a bold, clear, and consistent manner."
University Communications consulted with various schools and academic departments, as well as other campus groups throughout the process, creating a style guide and a list of contacts.
USC student Justin Seltzer commented on the new logo: "Did it cost more to get a second color in there? Pretty sure our colors are cardinal and gold, not cardinal and black."
But David Raatz tweeted to ATVN, "I like the new logo: simple, classic, non-gimmicky."