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Annenberg School of Communication and Journalism University of Southern California

Southern California

Craving Coachella? Be Ready to Pay the Price

The sold out music experience is getting more and more expensive.

It's almost time for the much anticipated annual music festival, Coachella. This event is becoming more and more popular, which is causing chaos for ticket buyers. The tickets for the sold out Coachella Valley Music Festival started for at $285 dollars. With the festival only days away, some ticket prices have doubled. 

Many scalpers are taking advantage of the high demand.

Mary Ramos, a junior, bought her tickets in advance to make some easy money.  

"I never even planned on going. I knew that I'd get my money back so it was kind of like an investment for me. I bought them for $300 each and sold both the tickets for $500 each," Ramos said. 

Ramos isn't the only one cashing in on last minute sales. Stubhub has thousands of tickets listed, starting at around $400 and going up to over $900. On Craigslist, dozens of ads are marketing last minute deals as well.  

More than 225,000 people attended last year's festival.

Goldenvioce, the company behind the event, found that there was such a high demand for tickets that they expanded this year's festival to two weekends instead of one.

Even so, that didn't help with ticket shortages. Tickets for the first weekend sold out within hours, and the second week was sold out in a matter of days. 

Sophmore Diana Tay is volunteering at the event so she can gain free admission.

"You're saving a lot of money, but then again I have to be there on Wednesday night instead of Friday so I'm missing class. So, it's a cost and benefit. I am losing money in retrospect but it's worth it because it's Coachella," Tay said.

For many, the hiked up price tag is well worth it. 

"It's an absolute blast. Everyone just hangs out, a lot of people that I know are going, a bunch of bands play. It's just like a giant party with kids from all over the place," said student Shelby Hartman.

"The experience, the whole festival and all the music. Everybody comes back saying it was the best weekend of their life, literally," student Derek Peters said.

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