Republicans Address Minority Leaders in Los Angeles
Priebus began the project in December 2012 to develop a plan to increase the party's membership and improve Republican campaigns.
The project will also analyze the party's strengths and weaknesses during 2012's election.
Priebus arrived in Los Angeles as day two of his four-day trip. He started in Denver and met with Latino leaders.
Priebus is scheduled to arrive in San Francisco Wednesday to meet with technology experts. He will then meet in Seattle on Thursday to discuss early voting.
Gallup Daily tracking polls taken in 2012 stated 32 percent of Latinos surveyed identified themselves with Democrats and 13 percent identified as Republicans. As for Asian Americans, 36 percent of those surveyed identified themselves as Democrats and 17 percent identified themselves with Republicans.
"Republicans suffer from the perception" among both Latinos and Asian Americans that the GOP is "anti-immigration," said John J. Pitney Jr., the Claremont McKenna College Roy P. Crocker Professor of American Politics.
"On a variety of issues, Latinos tend to take more liberal positions, so even if imimgration were not a top concern, the conservative GOP would still have a tough tim winning a majority of Latino voters," Pitney said.
Pitney also said Republicans probably won't top 50 percent of either Asians or Latinos, but they can probably do better than they've done recently.