Skip navigation
Annenberg School of Communication and Journalism University of Southern California
Top Stories

Taye Diggs Unveils Spoon Display to Fight Childhood Hunger

Actor and Kellogg's Share Breakfast spokesman Taye Diggs unveiled a giant spoon display in Hollywood to help fight childhood hunger.

In honor of National Breakfast Week, actor Taye Diggs helped unveil a large-scale spoon installation Tuesday in
Hollywood to help raise awareness about childhood hunger in the U.S.

(Ashley Riegle/ATVN)
(Ashley Riegle/ATVN)

The art display at the famous Hollywood and Highland center is comprised of more than 100,000 red, plastic spoons.

The multinational food manufacturing company, Kellogg, has pledged to donate breakfast to a child in need for every spoon taken from the display.

Diggs, who is known for his roles in the ABC series Private Practice and the musical Rent, helped unveil the display while also showing off his new "Got Milk?" ad campaign.

"Usually when you hear about childhood hunger it's dealing with another country," Diggs said. "I think it's important to let people know that this issue is affecting kids in our country."

The event Tuesday launched the third annual Share Breakfast program, which pledges 1 million breakfasts to children in need through Action for Healthy Kids grants.

"Each year we've achieved that goal," Kellogg's Senior Brand Manager Zena Arnold said. "We hope to give over a million breakfasts this year."

COMMENTS
Leave a comment
Name:
E-mail:*
URL:
Comments:*

MLS Commissioner Unveils New Los Angeles Soccer Team


By jarowosaye and Madison Paglia
10/30/14 | 1:15 p.m. PDT

MLS Commissioner Don Garber announced a new soccer team for Los Angeles Thursday.

USC Promotes Safe Halloween


By Sarah Mitchell
10/30/14 | 11:13 a.m. PDT

Thursday 10/30/14

Weather 10/30/14

Nursing Summit Held at Cal State L.A.

Apple CEO Tim Cook Comes Out As Gay

We detected that you might be on a mobile device such as an iPad or iPhone. Sorry, at this time the video box is only visible on desktop computers.
MOST POPULAR

Student Group Brings Healthy Food to Campus


By Matt Levin
10/28/14 | 11:45 a.m. PDT

SC Buyers Club wants to make healthy eating easy. ATVN's Matt Levin has the story. 

MLS Commissioner Unveils New Los Angeles Soccer Team


By jarowosaye and Madison Paglia
10/30/14 | 1:15 p.m. PDT

MLS Commissioner Don Garber announced a new soccer team for Los Angeles Thursday.