Skip navigation
Annenberg School of Communication and Journalism University of Southern California
Top Stories

Taye Diggs Unveils Spoon Display to Fight Childhood Hunger

Actor and Kellogg's Share Breakfast spokesman Taye Diggs unveiled a giant spoon display in Hollywood to help fight childhood hunger.

In honor of National Breakfast Week, actor Taye Diggs helped unveil a large-scale spoon installation Tuesday in
Hollywood to help raise awareness about childhood hunger in the U.S.

(Ashley Riegle/ATVN)
(Ashley Riegle/ATVN)

The art display at the famous Hollywood and Highland center is comprised of more than 100,000 red, plastic spoons.

The multinational food manufacturing company, Kellogg, has pledged to donate breakfast to a child in need for every spoon taken from the display.

Diggs, who is known for his roles in the ABC series Private Practice and the musical Rent, helped unveil the display while also showing off his new "Got Milk?" ad campaign.

"Usually when you hear about childhood hunger it's dealing with another country," Diggs said. "I think it's important to let people know that this issue is affecting kids in our country."

The event Tuesday launched the third annual Share Breakfast program, which pledges 1 million breakfasts to children in need through Action for Healthy Kids grants.

"Each year we've achieved that goal," Kellogg's Senior Brand Manager Zena Arnold said. "We hope to give over a million breakfasts this year."

Leave a comment

We've Moved!

By Sam Bergum
01/21/16 | 11:09 a.m. PST

Visit us at!

USC Basketball Knocks Off Rival UCLA 89- 75

By Scott Cook
01/14/16 | 12:05 a.m. PST

USC defeats UCLA with stellar play from their Freshmen. 

Holiday Bowl - USC vs Wisconsin Post-Game Press Conference

Su'a Cravens: "It's the players that need to step up"

Darreus Rogers: "It comes down to the players"

Trojans Fall to Wisconsin in the Holiday Bowl 23-21

We detected that you might be on a mobile device such as an iPad or iPhone. Sorry, at this time the video box is only visible on desktop computers.