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Annenberg School of Communication and Journalism University of Southern California
Southern California

#USC Dominates on Twitter Ahead of USC-UCLA Game

All this week, we will be tracking who's winning on Twitter, #USC or #UCLA.

(Edited by Fernando Hurtado/ATVN) (Original by James Santelli/Neon Tommy)
(Edited by Fernando Hurtado/ATVN) (Original by James Santelli/Neon Tommy)

The football game between USC and UCLA is this Saturday, and while we wait for those results, let's see who's "winning" on social media. 

The Media Center Public Relations team decided to track who's been talking more on Twitter using Sales Force Marketing Cloud Radian 6. In the past seven days, USC won the overwhelming backing compared to UCLA, according to their survey.

(Media Center PR Team)
(Media Center PR Team)

In the graphic, which indicates what has been talked about the most, "#USC" has the highest mentions, followed by "#fighton" and "#UCLA."

(Media Center PR Team)
(Media Center PR Team)

There are more than 600 Tweets containing “BeatBruins,” while only 300 tweets contain “BeatSC”.

(Media Center PR Team)
(Media Center PR Team)

The number of the tweets containing “FightOn” amounts to 1,200, which is nearly four times the mentions of  “GoBruins”.

(Media Center PR Team)
(Media Center PR Team)

UCLA is winning on one metric, however. More people have tweeted "#FUSC" than "#FUCLA."

For Monday, November 17, USC has the first touchdown. We'll be tracking the Twitter presence of both teams all week. Stay tuned for more!


That's just fear. Fucla knows they won last 2 while we were down. Talent is on SC's side now and bRuins know it! Fight On, Beat Fucla!

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