Working Together
Convergence is typically used to describe the cooperative interaction between technology, media, and information that are currently changing societies worldwide. Today, almost all news organizations have a Web presence. Within the Annenberg Media center, we have ATVN, ARN, as well as the web. Live broadcasts are still preferred for major events, however, it is becoming more common for important stories to appear on the website.
As a producer, I work with the other producers, executive producer, as well as the MJs and anchors to create a successful newscast. However, the media center is unique in that we work with various other outlets to get news. Producers are part of a team much greater than that of ATVN. We are teammates of ARN and the Web, and we all work closely to get information.
I think the area that needs to be improved the most is communication with the different outlets. It is often times easy to get caught up in what we are doing for the evening newscast, however, it is very important to communicate with ARN and the Web to see if they need to use some of our video (we also want to see if ATVN can use sound that ARN got from an event we couldn't attend). This communication will allow for a stronger newscast.
Convergence journalism has developed in the context of major changes in the media field. This includes declining newspaper readers and layoffs of journalists, alongside rapid changes in technology. The main challenge has been for media organizations to successfully adapt to an online world for journalism schools to produce graduates who are equipped to connect with this new media landscape. These new media developments are having a significant effect on all levels of the journalistc enterprise, from the way in which reporters gather information and present their stories to how news organizations do business and structure themselves.