Too Much Time On Facebook?
Americans spend a quarter of their Internet time on social media websites, according to a Nielsen study.
Not a surprise to most, consumers spend of their time on Facebook, according to Nielsen Social Media Report. In May alone, Americans dedicated over 53 million minutes to the social media giant.
The study breaks down the demographics to identity the top sites of specific audiences, identifying 18-34-year-old women as the most active social networkers and African Americans as the dominant demographic of Tweeters.
These results are in part attributed to the rapid growth of smart phone usage. The study shows that nearly 40% of social users accessed content through their phone. In fact, the number of social media user over the age of 55 has doubled since last year.
Research by Nielsen also suggests that high participation of active social networker carry over into their offline lives. High activity users are highlighted as more likely to speak their minds, workout and go on dates due to their tendency to spread information and build online influence.
The social media phenomenon seems to have caught worldwide, dominating at least 60 percent of active Internet users across the globe.
RELATED:
