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Annenberg School of Communication and Journalism University of Southern California

John Franchi

Class of 2001, Bachelor's

John Franchi is thrilled to be the weekday sports anchor at Newssource 16.

John comes to KMTR after spending time at KBAK in Bakersfield, CA. While in California’s Central Valley, John had the chance to cover three Major League Baseball All-Star Games, the Amgen Tour of California cycling race, and the 2012 World Series. John was proud to be a member of KBAK’s anchor teams that won the Emmy Award for Best Weekend Newscast in 2010 and 2011.

A graduate of the University of Southern California, John is passionate about Pac-12 Sports. He is looking forward to bringing you the stories of the Ducks and Beavers as they fight for conference titles and national championships.

When he isn’t reporting on the happenings at Ducks’ football practice or covering a high school game, John likes to spend time at the gym, make electronic music mixes, travel and watch classic movies. A native of San Francisco, John is a die-hard fan of the Giants and 49ers. He says being able to cover the Giants’ win over the Tigers in the 2012 World Series was the best experience of his life.


What are the top three skills journalism students should learn in college?:

1. Writing - Good writing is always recognized and separates the good journalists from the great ones.

2. Enterprising - If it’s a slow news day, go out and dig up a story. The stories you dig for are the ones that end up on your resume tape.

3. Editing - Crisp editing keeps the viewer interested in your story.

What were your duties at ATVN? :

Sports anchor, sports/news reporter

How did ATVN prepare you for your career?:

ATVN was a great experience. Working in a fully operational newsroom, where you can learn from your mistakes and learn from the best professionals in the business, puts USC graduates a cut above the rest. ATVN refines your shooting, editing and writing, the three most important skills to have in any small market.

What is your advice to aspiring journalists?:

Work as much as you can. Only with practice and trial and error will you improve.  In a small market job, concentrate on your writing and editing. Be patient, especially if you are applying for a sports job. You may send out 100 tapes and receive little interest, but it only takes one to get a job. Never give up on your dream career. If you want it bad enough and never stop working to get it, you will achieve your goal.

What should graduates keep in mind when negotiating their first job?:

From a sports standpoint, there isn’t much room for negotiation. There are so few sports jobs out there and such great competition for those positions, that we don’t really have any room to ask for more money. Just be thankful when you get the job that you have your foot in the door and that you’re getting experience at a professional, network affiliate. The salary won’t be great at first, but you have to make that sacrifice.

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