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Annenberg School of Communication and Journalism University of Southern California

Rich DeMuro

Class of 2000, Bachelor's

Technology Reporter

Rich DeMuro is a tech reporter at KTLA-TV in Los Angeles and has more than a decade of experience reporting and producing news for a variety of platforms, including TV, radio, print and the internet.

Rich was a technology reporter for the KCBS and KCAL TV stations in Los Angeles. Prior to joining the CBS network, Rich was a reporter for the technology website CNET. His show, “The Queue” was a fast and fun way to keep up with everything digital. Rich also served as a regular tech expert for various networks and shows, including CNBC, NBC Today Show, ABC News Tech Bytes, Fox News Channel, the BBC and more.

Rich was also a reporter with Channel One News, a daily newscast shown in middle and high schools nationwide. Before that, he was a reporter for media outlets across the country including the San Diego ABC affiliate, and NBC affiliates in Washington and Louisiana. He spent three years as a consumer reporter, helping viewers protect themselves from scams like identity theft and phishing.


What are the top three skills journalism students should learn in college?:

Writing, Shooting and Enterprising ideas.  Embrace the web - it’s the future!

What were your duties at ATVN? :

Anchor, reporter and producer

How did ATVN prepare you for your career?:

Most of my instructors were currently working in the business or had worked there before, so they could give some great insight into how the real world operates.

List any additional major(s) or minor(s) you had at USC. What impact have they had on your career?:

Internships and working at the newspaper, radio and TV stations in college.

What is your advice to aspiring journalists?:

Be prepared for a journey - it’s going to be a bit rough at the beginning, and challenging throughout but it should always be fun.

What should graduates keep in mind when negotiating their first job?:

Keep a good attitude about things and be prepared to work hard!

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