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Annenberg School of Communication and Journalism University of Southern California

Robert Price

Class of 2006, Bachelor's

Robert Price joined the FOX San Antonio news team in March 2011 as a general assignment reporter. The San Antonio native is thrilled to finally be back home and close to family and friends.

After graduating high school from TMI, Robert headed west and earned degrees in Broadcast Journalism and Spanish from the University of Southern California (the USC/Texas 2006 National Championship game is still a sore subject for him).

He broke into the news business in America's "heartland" as a Weekend Anchor/Reporter at KHAS-TV, the NBC affiliate for central Nebraska. While there, he received awards from the Nebraska Associated Press and the Nebraska Broadcasters Association.

He then moved one state over to Iowa, working for the CBS and FOX affiliates in Cedar Rapids. His arrival coincided with the massive flooding of 2008 that devastated several communities, and much of his news coverage there focused on the struggles to rebuild, which continue to this day.

A huge fan of warm weather (and non-fan of subzero temperatures), Robert is thrilled to return to the 70/80/90-degree temps of San Antonio. He hopes to keep his extensive collection of winter clothes in storage for the foreseeable future.

When not out reporting, Robert likes to absorb pop culture by reading magazines and watching movies and television. And of course, he faithfully and fanatically roots for his Spurs, Rangers, Cowboys, and Trojans.



What are the top three skills journalism students should learn in college?:

1. Shooting
2. Writing
3. Editing

I do all three of those activities every single day. I’d assume most of you know how to write for broadcast fairly well, but you might be surprised how big a role shooting plays in your first job.  It sounds obvious, if you’re first job is primarily one-man-band, you’re going to shoot a lot, and it’s going to air on television...therefore, your boss will want your package to have good shots with good angles, good color, and solid audio nats.  So keep that in mind.  Or don’t. 

What were your duties at ATVN? :

Robert tried to experience a bit of everything during his four years at ATVN.  Here is a year-by-year breakdown for your convenience:
Freshman Year: Graphics, NewsAnchor
Sophomore Year: Graphics, News Anchor, Writer/Shooter/Editor
Junior Year: W/S/E
Senior Year: News Anchor, Reporter

How did ATVN prepare you for your career?:

I’ll write the rest of this in first person.
In all honesty, what ATVN gave me that I could never find in a classroom was what it felt like to be under true day-of-air deadline pressure.  I now work at a job that requires me to have a finished product ready for mass consumption every single night by 6pm sharp.  I know my first few weeks as a full-time reporter would have been a lot more hectic and disorganized and downright hellish if I didn’t have all those day-of-air experiences from ATVN to draw upon.  Strong time management skills is such a biggie in this business.

List any additional major(s) or minor(s) you had at USC. What impact have they had on your career?:

Aside from undeniable God-given talent, I’d have to say my four years as a Broadcast Journalism major.  That would obviously include ATVN and all the great stuff we got to do there.  Take advatange of that place, people.

What is your advice to aspiring journalists?:

The thrill and allure of “being on TV” wears off pretty quickly, so make sure you want to go down this career path for the right reasons.  You should truly enjoy reporting and being everything that comes along with true journalism; otherwise you’re probably going to be kind of miserable and 2,000 miles away from friends and family.

What should graduates keep in mind when negotiating their first job?:

Well, I don’t remember doing much negotiating for my first job, mainly because I didn’t feel I had much leverage to do so.  In terms of salary, unless they’re offering something crazy (and I use that term loosely), you probably shouldn’t make a stink; they have no reason to meet the demands of an unproven talent.  They’re taking a chance on you, so don’t push your luck. Then again, don’t be a complete push-over. For instance, they’ll most likely not have a problem paying a portion of your moving expenses, and if you’re lucky, they might even pay for your makeup! 

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