Skip navigation
Annenberg School of Communication and Journalism University of Southern California
Lead story

Relevancy Matters


By Caroline Deisley
Saturday, March 14, 2015 | 2:25 a.m. PDT

There are many things to consider when choosing how to lead off your show and everyone has different opinions. However,...

Let's Start At The Beginning


By Elisabeth Roberts
Friday, March 13, 2015 | 10:51 a.m. PDT

Picking your lead is important to the flow of your whole newscast.

The Lead Story Should Engage The Viewer


By Vanessa Gomez
Thursday, March 12, 2015 | 3:29 p.m. PDT

Producers need to be in constant contact with whoever is doing the lead story.

You're Only As Weak As Your Weakest Lead


By Fernando Hurtado
Tuesday, March 10, 2015 | 6:29 p.m. PDT

Producing a newscast is as much about making a 30-minute show as it is about those first two minutes.

Nothing Kickstarts Your Day Like a Productive Morning Meeting


By Evan Budrovich
Tuesday, November 11, 2014 | 10:40 p.m. PST

Rise and shine little journalist, the morning meeting makes everything better.

Half Down, So Much More Left To Accomplish


By Evan Budrovich
Tuesday, October 21, 2014 | 9:46 p.m. PDT

This producing thing isn't that bad, but I can still improve on so much more. 

Follow The Leader


By Michelle Nadjar
Wednesday, October 8, 2014 | 10:48 p.m. PDT

First impressions are lasting impressions.

What Makes Something A Lead Story


By Evan Budrovich
Tuesday, October 7, 2014 | 7:58 p.m. PDT

The first thing you see on T.V. has to work perfectly. 

What Are You Watching For?


By Hannah Button
Tuesday, October 7, 2014 | 2:21 p.m. PDT

A successful producer must always remember to keep their audience in mind.

Choosing the Lead Story


By Gloria Yi
Wednesday, October 9, 2013 | 4:36 p.m. PDT

Every day, producers must choose which story to lead their newscast with. Read more to find out how this decision...

HEADLINES POPULAR
More Headlines
Video

Holiday Bowl - USC vs Wisconsin Post-Game Press Conference

Su'a Cravens: "It's the players that need to step up"

Darreus Rogers: "It comes down to the players"

Trojans Fall to Wisconsin in the Holiday Bowl 23-21

We detected that you might be on a mobile device such as an iPad or iPhone. Sorry, at this time the video box is only visible on desktop computers.
More Videos
Spotlight

Alcoholism At USC


By Kay Angrum, Alex Janin, Veronica Quezada, Madison Mills and Sam Bergum
11/19/15 | 1:14 p.m. PST

In this four part series, USC Anneberg Media looks at alcohol abuse on campus and where students can go for...

More Spotlight
CALENDAR

There are no upcoming events.

Have an event coming up? Submit an event