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Annenberg School of Communication and Journalism University of Southern California

Hope For the Best, Prepare for the Worst


When you put together your day-of-air show, you tend to forget that things don’t always come together. In the morning meeting, stories may sound great, “Oh, we’ll get some from here and there...” And then you tell the MJs, “Just shoot this, and that, and get that one-on-one interview, no problem.” Well, it usually never ends up that way. So often there’s traffic, or no tape, or dead battery, or bad framing…you get the picture.

Fortunately, I have been lucky enough (knock on wood) to not have any big disasters happen yet. Keyword: yet. While some of my packages have been last second send-ins, they’ve all seem to have made it in. Phew.

Yesterday’s show wasn’t necessarily a Plan ‘B,’ but an exciting opportunity. Close to the end of the day we scored an interview with the photographer of the now-infamous campus sex photos. The Tuesday team did a great job getting this footage and editing it up to the last second. But it’s certainly a team effort. The show had to be re-formatted, the new video edited, a new cold, open, etc. If it wasn’t for strong communication, the show may not have worked out the way it did. Next week, let’s just hope for the best.

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