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Annenberg School of Communication and Journalism University of Southern California

Leading With the Best

The lead story should be the most interesting, relevant and compelling story. As a producer I choose the lead story depending on how compelling and relevant the story is, if it affects a large amount of people and if the story took place locally. It's important to make sure that you have an interesting story at the top of the show, in order to draw in as many viewers as possible. 

On Wednesday we led with the city council voting on whether or not truancy fines should be continued. Visually it was a great story, because we had students protesting, chanting and speaking out about the fines. As viewers we expect to have all sides represented in a story. For example, in this story we had students saying that the truancy fines worked, how they didn't work and teachers stating how pleased they were with the final decision. As a viewer we want to have the beginning, middle and end of a story.

At ATVN our primary viewers are college students ranging in age from eighteen to twenty-two years old. With that in mind we always want to have stories that affect them and/or people they know. We want to make sure they care about the story. For example, on Wednesday we did a story on community college cuts, and how it is affecting students.  

In the newscast it's good to mix up different stories and have a good flow. Also, when doing a story that has been ongoing, it's very important to lead with the newest information. 

So another week down and few more to go. So until next time peace, love and happiness. 

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