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Annenberg School of Communication and Journalism University of Southern California

Working Together And Lending A Hand

In my four years at USC the media outlets have gone through some incredible changes. In the past ATVN, ARN, and Neon Tommy were separate entities that rarely crossed paths. However, with the creation of the media center we have made a transformation from operating as several individual media outlets to working together to produce the best content possible.

Sharing an assignment desk and a morning meeting has some great benefits. As an outlet we are now even more aware of news stories happening on and off campus because we are all there to contribute to pitches. It's also helpful for ARN that our MJs are able to grab sound for their show when out filming.

This merge can be frustrating at times, but it is important to remember that we are all there to help each other not compete against each other. Today I was the lead producer and I was extremely proud of the effort that my team and the other media outlets put forward to help one another. When we were short MJs ARN graciously helped us cover a local story by assigning one of their staff to film an event and interviews for our newscast. It is so helpful to be sitting next to another producer and being able to discuss issues that might be happening in your outlet to see if they have any ideas on how to solve them. Another wonderful thing is that we have a convergence leader. Our convergence leader, Marc, is always willing to help out in situations even when what needs to be done might not be in his job description. Marc has made calls for all our outlets to help us find out information on stories and even jumped in to report for us when we were short reporters one day. The willingness of fellow students to help you out when there is a problem is one of the best parts of convergence.

We also try to utilize a sharing system called Trello. Although the idea of using an online platform to share information, I feel as though this feature has been overlooked or forgotten within the course of a day. In the future I think we need to come up with better ways to integrate it into our planning because having a place where we can all keep updated on what is going on is crucial.

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