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Annenberg School of Communication and Journalism University of Southern California

Connections are key for USC's "First source for news"


ATVN is "USC's first source for news," which means it is important for us to live up to the standards of serving the USC audience.  In my opinion, ATVN should place value on USC stories, since we are USC's TV station.  It is our responsibility to be the first to cover USC stories before other Los Angeles stations.

Two weeks ago, our lead story was about the Greek row being shutdown after too many students had been transported to the hospital.  I was proud that ATVN was the first TV station to cover and develop the story before other local TV stations covered it.  Many of our producers/reporters/MJs have ties within the Greek community, and so we had an advantage to talk to IFC and get confirmation of the story before local media.  The close ties we have with students and the USC community helped us to be one of the first to cover this story as well as other USC related stories.

Additionally, ATVN is able to use social media to tweet or post Facebook statuses when producers/reporters are trying to find students to interview for a story.  Being able to ask questions directly to the USC audience through social media works as an advantage for us. 

While we may not have the same resources that other TV stations have, ATVN is still "USC's first source for news."  As a student organization, we may not have access to a helicopter, but our close ties to the USC community are what makes ATVN a strong TV station. 

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