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Annenberg School of Communication and Journalism University of Southern California

Mission (Partially) Accomplished

Our live shots so far have been fairly successful in my opinion. Team Thursday was the first producing team to do a live shot and it went fairly smoothly. We decided early in the day that we wanted to do a live shot because it was the week of midterm meetings so we all got to stay in the Media Center and didn't have to leave for class. Margaret remembered that Alex Janin had said she wanted a live shot for her reel so we reached out to her and she came in to do a live shot for us. We decided to do a live shot at the Annenberg Art exhibit featuring death row inmates because it was close to the Media Center and it was relevant since its opening was during our show. We were able to go into the exhibit early so that we had some b-roll to use during the live shot as well. Overall this live shot went very well and Alex did a great job. There was a small technical malfunction when the picture got a little fuzzy but it ended up okay. Next time, we will also work on getting even more b-roll so it is more engaging for the audience. In this particular case, we did a good job communicating between the producers because we were all in the Media Center the whole day. I think we also did a good job communicating with the control room crew since we decided what we wanted earlier in the day and were clear about how we wanted it to go. 

Going into the show this week, I knew I wanted to incorporate a live shot or live guest as lead producer. As I was making the run down, I thought it would be cool to get a live guest for a USC based story. Since we set the school record for athlete graduation rates, I thought that would be a perfect opportunity for a live guest. I contacted Caroline Deisley to see if she knew anyone in the athletic department who would be good to come on the show. She pointed me to Dr. Magdi, the Senior Associate Athletic Director. I immediately had an MJ call the office but he wasn't in so we had to wait a couple of hours. When Scott came into the Media Center I updated him on the situation and he was really excited about the possibility of a live guest, especially since it was going to be in the A block. When Dr. Magdi got out of a meeting, Scott headed over in person to ask him to come on the show. He agreed and arrived at the newsroom during run-throughs. Overall the live interview went very smoothly and he had a lot of good answers for Scott's questions about the graduation rates for athletes. Having a live guest was really exciting and something that I hope to do again in the next few weeks. 

I think clarity and communication are the most important aspects when it comes to a live shot working successfully or not. It is crucial that the producers, reporter, and control room crew are all on the same page and know exactly what is wanted. This means that we as producers have to be extremely clear about communicating what we want and we also need to verify that everyone involved is aware of the details. I hope to continue helping to produce live shots each week and I know that they will continuously improve as we communicate and learn. 

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