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Annenberg School of Communication and Journalism University of Southern California
Producers

The Secret to an Impeccable Newscast

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In an ideal world, every video in a newscast would be written in sync to the images. After all, a picture is worth a thousand words, and coupled with corresponding words, a newscast would be impeccable.

Alas, when a newscast is dependent on a team, producers lose control between crafting a rundown and editing footage. In fact, very rarely, if ever, does a producer edit any video, and teases are no exception.

This week, I was the graphics teammate, so I had little say over what video was chosen to be edited. I did, however, get the chance to assign an MJ to edit the super-teases and as much as I could, I tried to teach the MJ the importance of editing in sync to the script.

It’s a difficult task sometimes when one is in a rush to do make sure this gets done, but when it is done, it makes a difference.

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