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Obama Campaign Calls Out Romney Visit to LA

The Obama campaign's online "Extreme Makeover" advertisement targeted Romney's changing policies to gain Latino support. 

Obama campaign release Youtube video, criticizing Romney's change in policy (Courtesy of Youtube)
Obama campaign release Youtube video, criticizing Romney's change in policy (Courtesy of Youtube)
The Obama campaign released an online video Monday in response to Romney's visit to Los Angeles, mocking Romney's attempt to gather support from L.A.'s Hispanic population. 

With only 50 days left in the presidential race, Romney has been trailing not only in the swing states, but also in national opinion polls. To combat Romney's drop in the polls, the GOP campaign has been working to reshape his message, a strategy that has left Romney as the subject of criticism from the Obama camp.

The two-minute video countering Romney's recent actions was shot as if promoting the popular ABC television show "Extreme Makeover," in order to highlight his changing policies on immigration and Hispanics, among other issues. A narrator points out that Romney is taking on “one of his most implausible makeovers yet – making his extreme policies seem appealing to Latino voters.”

The video featured exerpts of Romney's speeches coupled with scenes of everyday life of students, elderly people, and Hispanic families. With these competing images, the video focused on Romney's healthcare and education policies, both of which would negatively affect Hispanics in the U.S.

Continuing with the theme of home-improvement, the video questions Romney's ability to recover from his previous statements on immigration, asking, "Can he cover up his belief in self-deportation with a bold new wallpaper choice?"

On Monday, Romney gave a speech before the U.S. Hispanic Chamber of Commerce in Los Angeles, where he focused on the economy and jobs, yet he did not expand on his claims to balance the budget. He also said that he will attempt to “permanently fix our immigration system" and strengthen legal immigration through border enforcement.

Despite the "Extreme Makeover" video, the Romney campaign hopes to gain support from Hispanics, as they served as a huge voting base for Obama in 2008. 

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