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Annenberg School of Communication and Journalism University of Southern California
Southern California

Local Hip-Hop Artist Helps Kick-off PETA2 Campaign

Animal-rights activists and rapper Kid Ink launched an anti-fur for PETA2, a division of People for the Ethical Treatments of Animals (PETA).


Millions of rabbits, minks, foxes, and even cats and dogs are electrocuted, beaten, and skinned alive for "fashion" every year. If you have to wear fur, faux is the best alternative. But best to leave ALL fur out of your wardrobe! It's cruel, outdated, and completely unnecessary.

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We've Moved!

By Sam Bergum
01/21/16 | 11:09 a.m. PST

Visit us at!

USC Basketball Knocks Off Rival UCLA 89- 75

By Scott Cook
01/14/16 | 12:05 a.m. PST

USC defeats UCLA with stellar play from their Freshmen. 

Holiday Bowl - USC vs Wisconsin Post-Game Press Conference

Su'a Cravens: "It's the players that need to step up"

Darreus Rogers: "It comes down to the players"

Trojans Fall to Wisconsin in the Holiday Bowl 23-21

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