Skip navigation
Annenberg School of Communication and Journalism University of Southern California

Twitter Launches #Music

#Music allows Twitter uses to engage more with their favorite artists.

Twitter released a music app on Thursday called #Music.

The app uses information from tweets to determine trends in music. Users can tweet songs from iTunes, Spotify and Rdio. It also allows users to connect with artists to see what music they tweet about and which musicians they follow.

The Twitter #music site hit the web Thursday morning. (Twitter).
The Twitter #music site hit the web Thursday morning. (Twitter).

The app is only available for iOS iPhone and iPad products, but Twitter says it will eventually become available for Android. The web version was released Thursday as well.

A USC clinical entrepenuership professor says people will probably try the app but won't necessarily abandon old music apps for it.

"People today will use the app that is the best and gives them what they need," Professor Kathleen Allen said.

"Whether it's from Twitter or some unknown developer, they're going to go with the one that works."

Twitter has tried to expand before with a move into music. Three months ago it launched a video version of its original app, called Vine. Vine  users send out short, six-second clips that repeated in a loop.

The company's ad revenues have doubled in the past year, and it expects this foray into music will only increase its profits. There is speculation that the company is expanding to prepare to go public, but CEO Dick Costolo says Twitter is not under pressure to do so because it has ample funding from private investors.

Allen says the move isn't much of a risk for the company, and she doesn't doubt it will give Twitter plenty of publicity. "I don't think they're going to have trouble getting attention," Allen said.

"But the question is are people going to stick with it or are they going to go back to the apps they've been using all along."

The Associated Press contributed to this article.

Leave a comment

We've Moved!

By Sam Bergum
01/21/16 | 11:09 a.m. PST

Visit us at!

USC Basketball Knocks Off Rival UCLA 89- 75

By Scott Cook
01/14/16 | 12:05 a.m. PST

USC defeats UCLA with stellar play from their Freshmen. 

Holiday Bowl - USC vs Wisconsin Post-Game Press Conference

Su'a Cravens: "It's the players that need to step up"

Darreus Rogers: "It comes down to the players"

Trojans Fall to Wisconsin in the Holiday Bowl 23-21

We detected that you might be on a mobile device such as an iPad or iPhone. Sorry, at this time the video box is only visible on desktop computers.