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Annenberg School of Communication and Journalism University of Southern California
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New iPhone Broke Record Sales

Apple broke records this weekend with their new iPhone sales.

The new iPhone brought in record sales over the weekend.
The new iPhone brought in record sales over the weekend.
Apple broke records this weekend in sales, selling more than 9 million of its new phones.

The iPhone 5S is the newest of the models and includes a fingerprint sensor as a security measure.

One analyst said Apple could have sold even more than that if the company had produced more. 

Many customers walked out empty handed because they wanted the gold version of the new phone, which was the hot commodity over the weekend.

Lars Perner, an expert in marketing, said he wasn't surprised the company had such record breaking sales. 

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