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Annenberg School of Communication and Journalism University of Southern California
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Students React to Obama's Young Men of Color Task Force

My Brother's Keeper, a new task force, aims to improve mentoring and support networks for young men and boys of color.

Students at USC reacted positively to President Obama's announcement on Thursday calling for a new initiative to target aide to boys and young men of color.

My Brother's Keeper, established by order of a presidential memo, is a multi-agency task force charged with identifying ways to promote mentoring, support networks and job skills acquisition.

"The group that is facing some of the most severe challenges in 21st century America is boys and young men of color,'' Obama said. "By giving more of our young men access to mentors ... we can keep them from falling through the cracks.''

The Los Angeles-based California Endowment's president and chief executive officer, Dr. Robert K. Ross, joined Obama and other business, religious and community leaders at the White House for Thursday's announcement.

"All of our sons and brothers need support and opportunities to be successful,'' Ross said. "As tomorrow's leaders, young people of color will help define America's future. Now is the time to work together, invest in these young people and provide them what they need to be responsible and healthy adults.''

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