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Annenberg School of Communication and Journalism University of Southern California
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Candy Crush Goes Public, Shares Fall

IPO shares for the maker of the popular mobile app Candy Crush fell as low as $19 on its first day of trading.

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By Fernando Hurtado
Wednesday, March 26, 2014 | 1:17 p.m. PDT

IPO shares of King Digital Entertainment, the maker of the popular mobile game Candy Crush, decreased by 15.5% after the company went public on Wednesday. 

The original price for the shares was set at $22.50 late Tuesday and fell to $19 on the first day.

This decline comes after Facebook's IPO opened to weak numbers in 2012 before leading to a rapid decline in its stocks. 

King Digital Entertainment earned an estimated $567.6 million in 2013. 

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Facebook Going Public

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