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Annenberg School of Communication and Journalism University of Southern California

Shoppers Scale Back Easter Spending

Although candy production has increased, a rough economy has resulted in tighter wallets this Easter.

Consumers are spending less this Easter season because of the recovering economy, according to a study published by the National Retail Federation in March. 

The average family reportedly spends about $45 on their Easter meal, $25 on children's clothing, $20 on easter candy and almost $40 on gifts and flowers, adding up to $140 spent on the holiday.

Despite lower spending now, experts say that as the economy improves, people will start to spend more.

"You might find people becoming tired of being frugal and wanting to splurge, particularly if they find a good deal," said Lars Perner, a consumer beahvior expert. 

Despite the lower consumption this year, the National Confectioners Association says candy makers are producing more than last year, saying that if you took all the jelly beans made for this Easter and lined them up, they would wrap around the world three times.

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