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Annenberg School of Communication and Journalism University of Southern California

Learning From the Pros

USC's Sports Business Association hosted a variety of professionals from L.A.'s pro sports teams.

USC's Sports Business Association hosted its fall panel Monday with professionals ranging from coaches to marketing members from three professional Los Angeles sports teams. The panel was made up of Mark Madsen, assistant coach of the Lakers, Blain Skinner, executive director of corporate partnerships for the Lakers, Jonathan Lowe, vice president of marketing for the Kings and AEG, Steven Esparza, assistant director of communication for the Clippers and Bobby Scales, director of player development for the Angels.

Students involved with the SBA as well as any student interested in the sports industry gathered in the Ronald Tutor Center to listen to the professionals give advice on how to get into the business and how to succeed once there.

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