Skip navigation
Annenberg School of Communication and Journalism University of Southern California

Pacific Asia Museum Brings Truck Painting to Campus

Were you wondering what that truck was doing in the middle of campus? 

Students and visitors entering and exiting campus from the intersection of Jefferson and Hoover on Monday and Tuesday had the opportunity to witness a global tradition in the form of a live art event.

Haidar Ali, a world-renown truck artist based in Karachi, Pakistan, could be seen in action near the United University Church. His appearance on campus is part of his 20-day stint as artist-in-residence for the USC Pacific Asia Museum. 

Truck painting, which dates back to the 1920s, was initially only intended to attract customers. Before long, however, the art form quickly flourished into a distinct folk art in Pakistan. 

Today, the colorful vehicles are a standard part of the landscape along the Grand Trunk Road, which has served as a link between Pakistan and neighboring countries for centuries, and the artists who decorate them are highly respected within their communities. Designs are personalized, and include everything from elements of nature to mythical heroes.

“From the Grand Trunk Road to Route 66: Visiting Truck Artist Haider Ali” is one of thirty events being held in conjunction with the Los Angeles/Islam Arts Initiative presented by the City of Los Angeles Department of Cultural Affairs. 

Leave a comment

We've Moved!

By Sam Bergum
01/21/16 | 11:09 a.m. PST

Visit us at!

USC Basketball Knocks Off Rival UCLA 89- 75

By Scott Cook
01/14/16 | 12:05 a.m. PST

USC defeats UCLA with stellar play from their Freshmen. 

Holiday Bowl - USC vs Wisconsin Post-Game Press Conference

Su'a Cravens: "It's the players that need to step up"

Darreus Rogers: "It comes down to the players"

Trojans Fall to Wisconsin in the Holiday Bowl 23-21

We detected that you might be on a mobile device such as an iPad or iPhone. Sorry, at this time the video box is only visible on desktop computers.