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Annenberg School of Communication and Journalism University of Southern California

'Giving Tuesday' Bucks Commercial Holiday Trend

You've heard of "Black Friday" and "Cyber Monday." But what about "Giving Tuesday"?

Debating what to do with that last unspent chunk of your Black Friday budget?

Carolina Castillo, director at the USC nonprofit Good Neighbors Campaign, hopes you'll resist the outlet mall and instead participate in "Giving Tuesday", the nonprofit world's answer to the consumerism increasingly dominating the holiday season. 

"Giving Tuesday" is designed to be the opposite of the mass consumerism days that follow Thanksgiving.

On Tuesday, people are encouraged to give back to their communities, and USC is offering many ways for its students to get involved. 

Here are some ways you can participate in what some are calling the new "internet sensation":

1. USC Dance Marathon is collecting donations to reach it’s goal of raising half a million dollars for Palmetto Health Children’s Hospital. Click here to donate. 

2. USC’s Canada-Seeds of Survival charity is collecting donations to help support farmers around the world. Click here to donate. 

3. USC’s Asian Pacific Alumni Association is asking alumni to make donations back to USC or directly to ASPAA to support the Association. Click here to donate.

How are you participating in this "Giving Tuesday"? Here are some ideas:

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