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Annenberg School of Communication and Journalism University of Southern California

Julia Nunes Talks Music Career And New Album

The artist kicked off her career entirely on the Web.

Julia Nunes (Courtesy of Caite Laffoon)
Julia Nunes (Courtesy of Caite Laffoon)

Julia Nunes is an independent artist who has built her career on the Internet. From her early days when she started posting videos of her cover song performances on YouTube, to her evolution as a singer-songwriter who releases her own material, Nunes has achieved it all online.

She recently released her fifth studio album, “Some Feelings,” for which she sought crowdfunding on Kickstarter. This was an experiment she started with her previous album “Settle Down,” and it proved so successful that she has been able to release music without the help of a record label. It also showed the loyalty of her online fan base, willing to invest in her music before it is even recorded.

The results were outstanding. Both times she sought funding on Kickstarter, she raised more than five times the budgets she required. For her 2012 album "Settle Down," she raised $77,000 after asking for an initial budget of $15,000. For her latest release, "Some Feelings," she needed $25,000 but ended up with $134,000. Both times, she reinvested the excess money into the projects, in the form of complimentary fan merchandise and other packaging for those who had contributed to the funding of her albums. She also used some of the money she had raised to finance her music videos and tours.

Reporter Walid El-Atrache recently met with Nunes to chat about her music career, relationship with the Internet and new album “Some Feelings.”

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