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Annenberg School of Communication and Journalism University of Southern California
Producers

What Doesn't Kill You Makes You Stronger

The morning meeting is where stories are born. We all come together as a news team and have an open discussion about what elements we want, how we want to go after those elements and who would be best suited to carry through our plan.

From there, the stories go on and develop and hopefully by the time they’re ready to go on air, they’ve blossomed into something powerful. Sometimes though – things don’t go as planned. A great example came this week with a story I pitched on West Nile virus. Two people in LA County have died from the disease and there are higher incidences nationwide than any year since 2004. The news aspect was definitely there, and my teammates were interested so we decided to assign it to an anchor as a package.

But…from that point on things started to fall apart. Our assignment editors struggled setting up interviews and by the time our anchor, Nicole, arrived at noon to take the story we had nothing ready for her. Fate came into play when breaking news happened at 12:15 and Nicole had to rush to the scene of a crime. Despite the fact that it had potential to be a great story, things just didn’t materialize.

Other stories may start off rocky but come together beautifully by the end of the day. As a producer, you

A producer's view of the studio.
A producer's view of the studio.
never know if things will take a turn for better or for worse. One thing I learned this week is that keeping track of your reporters is key. When you have someone assigned to do a story, especially a lead story, it’s so important to keep tabs on how he or she is doing and offer assistance along the way. It’s easy when you’re out in the field to lose track of time and become overwhelmed by the stress of day-of-air. I feel very fortunate that I’ve already taken JOUR402, the reporting course, so that I can empathize with our reporters and offer them any type of assistance they might need. 

This week had its hurdles but I’ve really realized that the expression, “what doesn’t kill you makes you stronger” applies perfectly to the newsroom. If anything, it’s going to become my personal producing mantra. As each week goes by, my goal is to take my mistakes and my weaknesses and turn them into my strengths.

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