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Annenberg School of Communication and Journalism University of Southern California

Fashion Trucks Get Ready For Coachella

Fashion trucks are preparing students for Coachella with an event near USC called "Springchella."

University of Southern California students are gearing up for Coachella Tuesday with a fashion event called "Springchella!" on campus.

Springchella, a fashion event offering festival-goers shopping opportunities for the perfect outfit for Coachella, will be held from 11 a.m. to 4 p.m. on Hoover St.

Coachella is an annual music and arts festival in Coachella Valley, Calif. A dual weekend event, the festival's first weekend begins Friday, April 12.

Seven fashion trucks will be gathering for the event, including a few of Los Angeles' original mobile boutiques. Vendors will include Le Fashion truck, J.D. Luxe, Digthriftique, La Mecca, Bikini Beach Box, Selvedge Dry Goods, and Blvd love.  

A few trucks are offering USC students 10 percent off merchandise, and additional discounts are offered via social media. Students are encouraged to check for discounts on vendors' websites and asking at the event.

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