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Annenberg School of Communication and Journalism University of Southern California
Your Health

Soul Cycle Instructor And Music Royalty Start A Movement To Fund Positive Choices

The yesYOUcan movement has begun in Los Angeles, started as a non-profit organization by Victoria Brown and Damon Elliott.

What started as an inspirational phrase in an in-door spinning class has promoted a Soul Cycle instructor and a Grammy Award-winning music producer to join forces to start a non-profit organization called yesYOUcan that will fund positive choices for those without means to otherwise make them.

Victoria Brown, the instructor, met Damon Elliott, the music producer and son of Dionne Warwick, when he started taking her Soul Cycle classes on April 28, 2015.

Since that day, Elliott said, he has not missed one of Brown's classes, unless he was on a plane.

"[The yesYOUcan movement is] a springboard for people to go after their dreams," Brown said. "We want to give people the tools that they need to succeed."

Over the last six months, Brown's classes have helped Elliott suceed in losing over 80 pounds, Elliott said.

He's not stopping until he gets to 100 pounds lost.

Brown credits Elliott with helping her reach her "yesYOUcan" moment, by inspring her to start this non-profit organization with him.

Brown said she has always loved public speaking and helping others, so when she started mic-ing up to help others reach their fitness goals as a Soul Cycle instructor, she found her true calling.

"Nothing has ever felt more right," Brown said.

Damon Elliott before losing over 80 pounds by taking Victoria Brown's Soul Cycle classes. (Photo courtesy of Damon Elliott)
Damon Elliott before losing over 80 pounds by taking Victoria Brown's Soul Cycle classes. (Photo courtesy of Damon Elliott)
Damon Elliott after losing over 80 pounds by taking Victoria Brown's Soul Cycle classes. (Photo courtesy of Damon Elliott)
Damon Elliott after losing over 80 pounds by taking Victoria Brown's Soul Cycle classes. (Photo courtesy of Damon Elliott)
The next steps for the yesYOUcan movement include recruiting ambassadors and team members to help with putting on charity rides to raise funding for those who will benefit from the cause.

"One of the ways that we're going to be providing funding is by doing in-door cycling charity rides," Brown said.  "People will pay for the bike, take and the class, and all of the proceeds will go to the people who need [the funding]."

"We are recruiting anyone who wants to be a part of the movement because you can't move alone," Elliott said. "We are a pack, we are a tribe, we move together."

The yesYOUcan movement will also be present at the Dionne Warwick Foundation's turkey-giveaway on Thanksgiving Day in Philadelphia.

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